Cloud Master Control

The transmission suite, without the racks

Standards conversion, ad markers, graphics, playout and talkback: the master control functions that used to need a rack room full of hardware now run in the cloud alongside your event.

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Broadcast test card color bars showing 1080i format labels

Broadcast-ready, whatever the destination expects

Convert frame rates and interlacing via AWS MediaLive, insert or pass through SCTE-35 ad markers, lay HTML5 graphics over the program, and roll VT into the live chain. Everything is configured per event and per output.

Rundown automation

Your rundown, executed on cue

Slate before the match, VT into the opener, live program with graphics over the top and SCTE-35 cues at the break, all configured in advance and fired on time.

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Master Control

Master control functions, minus the hardware

Every function is configured in advance from the dashboard, applied per event or per output, and monitored like the rest of the chain.

Standards conversion

Convert frame rates, interlaced and progressive formats via AWS MediaLive, so every downstream gets the format it expects.

SCTE-35 insertion and passthrough

Carry upstream ad markers through the chain untouched, or trigger commercial breaks yourself from the dashboard.

HTML5 graphics overlays

Lay score bugs, lower thirds and sponsor graphics over the program from any HTML5 URL, with no graphics hardware in the loop.

VT playout

Roll stored openers, fillers and repeats into the live chain as if they were live.

Slates and watermarks

No-signal slates, static holding images and watermark control, configured per output.

Intercom and talkback

Bridge Spalk talkback into the comms and MCR panels you already run, over SIP dial-in or dial-out.

Live input switching

Cut between live sources mid-event without dropping the broadcast.

Audio channel mapping

A patch bay in the cloud: route any input channel or commentary team to any output track and PID.

Loudness normalisation

Keep commentary levels consistent with EBU R 128 loudness normalisation on the mixed output.

Polish

Run master control from a browser

Master control runs alongside your event, on the same infrastructure and the same dashboard as the rest of your production.

Nothing to rack

Standards conversion, graphics and playout happen in the cloud, so no extra hardware travels to the venue.

Configured before kickoff

Set conversions, markers and overlays when you build the event, and they take effect when you go live.

Ad breaks your way

Pass upstream SCTE-35 cues through untouched, or trigger commercial breaks manually when the moment is right.

Fits your comms

Talkback bridges into the intercom and MCR panels you already operate, instead of replacing them.

Ready to retire the racks?

See conversion, graphics and playout running on a live event

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