FIBA runs some of the most ambitious live basketball programming in the world. Across FIBA 3x3, FIBA Africa, FIBA Asia, and FIBA Youth Championships, the challenge isn't just producing great broadcasts, it's doing it consistently while working across time zones, languages and local broadcast partners who all have different requirements.

Spalk's role starts before tip-off. Each event begins with structured testing alongside the onsite broadcast team to align signal workflows and confirm delivery before a ball is in the air. That coordination - quiet, technical, and essential - makes the live broadcast on game day feel seamless.

Talent sourcing happens through Spalk's Marketplace. For FIBA properties, that means identifying basketball commentators who know the players, understand the league culture, and can deliver broadcast-quality English and French commentary from wherever they are in the world. Contracting and payment flows through the same platform, removing the administrative overhead that typically comes with managing international freelance talent.

Finished commentary is distributed across YouTube, WSC, and broadcast rightsholders ensuring the right audio reaches the right audience on the right platform, every time.