AI VOICE COMMENTARY

AI-driven commentary with human emotion

Spalk's AI translates your existing commentary feed into any language in real time while preserving the energy, emotion, and momentum of the source call. Privacy and consent sit at the heart of Spalk's AI Commentary and commentators are opted out of AI voice cloning by default.

Schedule a Demo

How our AI commentator works

Spalk's AI translates your live source commentary feed into any target language in real time. To ensure the translated voice carries the right emotional weight, the AI references a licensed archive of over a million hours of live sports commentary and sampling how a goal call, a last-second winner, or a tense moment actually sounds in that language, and matching that energy in the output. The translation doesn't just get the words right. It gets the feeling right.

Feature

Infrastructure for scalable AI-driven commentary

Every component needed to deliver translated, emotionally accurate commentary across unlimited languages and broadcasts inside your existing production environment.

AI-trained commentary engine

Trained on over a million hours of licensed sports commentary to understand how emotion, pace, and energy shift across specific match moments, so the AI knows a goal sounds different from a penalty, in every language.`

Usage-based compensation system

Before training or creating a voice clone, Spalk agrees a licensing fees with the commentator. When a commentator's voice clone is used, Spalk tracks usage and triggers payments automatically ensuring talent is compensated fairly every time their AI voice goes to air.

Consent-based voice governance

Every voice clone on Spalk requires explicit opt-in from the commentator before it can be created, trained or used commercially with full permission controls visible to both the talent and the rights holder.

Hybrid human and AI workflow

Human and AI commentary run side by side in the same platform so that you can use AI for volume coverage and human talent for marquee events, without switching tools or workflows.

Generative voice synthesis

Using generative AI it is possible to replicate the tone, cadence, and emotional pacing of real commentators.

Multilingual voice coverage

Use a native, commercially licensed voice likeness for each language. Useful to ensure tone & emotion is localised well into each target language.

Your sport. Your Language

For Commentators: Monetize Your Voice

Your voice is an asset. Spalk lets you monetize it passively by earning every time your voice model is used commercially, with full control over when and how it's deployed.

You decide which broadcasts your voice model can be used for and can withdraw consent at any time.

Every commercial use triggers an automatic payment. No invoicing, no chasing, no admin.

Your voice clone is not trained, created or activated without your explicit opt-in and Spalk never uses it beyond the scope you've agreed to.

Privacy and Consent at the Core

We only clone a commentator’s voice if they’re invited to join our Voice Avatar program, explicitly agree to opt-in and are paid under a Commercial Licensing Agreement.

Spalk licenses voices from commentators who speak the language of each market. Every new language gives us a reason to work with more local talent.

FOR COMMENTATORS

Expand coverage without expanding headcount

Once your voice model is live on Spalk, it can be used across broadcasts that you approve; earning you up to $1.00 per minute, automatically, every time it goes to air.

Commentary that feels real

Your voice model is trained to match the emotional weight of live sport so it doesn't just sound like you, it responds to the moment the way you would.

Your voice, amplified globally

Your commentary style and delivery become the foundation for broadcasts in markets you've never worked extending your reputation without any extra work on your end.

Earn every time your voice is used

Every commercial broadcast that uses your voice model triggers an automatic payment. Tracked, logged and paid without you lifting a finger.

Stay in control of your identity

You approve every use case before your voice goes live and can withdraw consent at any time. Spalk never deploys your voice model outside the boundaries you've set.