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AI-driven commentary with human emotion
Spalk's AI translates your existing commentary feed into any language in real time while preserving the energy, emotion, and momentum of the source call. One passionate commentator becomes the foundation for every language market you need to reach.
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How our AI commentator works
Spalk's AI translates your live source commentary feed into any target language in real time. To ensure the translated voice carries the right emotional weight, the AI references a licensed archive of over a million hours of live sports commentary and sampling how a goal call, a last-second winner, or a tense moment actually sounds in that language, and matching that energy in the output. The translation doesn't just get the words right. It gets the feeling right.
Infrastructure for scalable AI-driven commentary
Every component needed to deliver translated, emotionally accurate commentary across unlimited languages and broadcasts inside your existing production environment.
Trained on over a million hours of licensed sports commentary to understand how emotion, pace, and energy shift across specific match moments, so the AI knows a goal sounds different from a penalty, in every language.`
Uses generative AI to replicate tone, cadence, and emotional pacing of real commentators.
Reproduces the same voice style across multiple languages while preserving delivery structure.
Human and AI commentary run side by side in the same platform so that you can use AI for volume coverage and human talent for marquee events, without switching tools or workflows.
When a commentator's voice model is used commercially, Spalk tracks usage and triggers payments automatically ensuring talent is compensated fairly every time their AI voice goes to air.
Every voice model on Spalk requires explicit opt-in from the commentator before it can be used commercially with full permission controls visible to both the talent and the rights holder.
For Commentators: Monetize Your Voice
Your voice is an asset. Spalk lets you monetize it passively by earning every time your voice model is used commercially, with full control over when and how it's deployed.
One broadcast.
Every language market.
Spalk translates the source commentary into any language using native voice talent trained to match the emotional tone of the original call so that every market gets commentary that feels local, not dubbed.
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Expand coverage without expanding headcount
Once your voice model is live on Spalk, it can be used across broadcasts you're not even working; earning you up to $0.50 per minute, automatically, every time it goes to air.
Your voice model is trained to match the emotional weight of live sport so it doesn't just sound like you, it responds to the moment the way you would.
Your commentary style and delivery become the foundation for broadcasts in markets you've never worked extending your reputation without any extra work on your end.
Every commercial broadcast that uses your voice model triggers an automatic payment. Tracked, logged, and paid without you lifting a finger.
You approve every use case before your voice goes live and can withdraw consent at any time. Spalk never deploys your voice model outside the boundaries you've set.
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Watch Spalk handle your next event from setup to transmission
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