We localize content for the world’s leading sports properties

From the NFL, to Six Nations rugby, browse our case studies below to see how content localization is helping our customers shatter their audience records.

Delivering triple digit percentage increases in audience on
NFL Game Pass International

Spalk has worked closely with the NFL International team to provide as many as three alternate languages of broadcast throughout the last two NFL seasons. 

Content was distributed live on the NFL Game Pass App in international markets.

SuperBowl LVII saw triple digit percentage growth in their audience as a result of multilingual commentary and graphics.

Delivering the most viewers ever on the Beach Volleyball World Championships

FIVB (Fédération Internationale de Volleyball) worked with Spalk to provide remote English world feed commentary on their 2022 world championships.

The event was broadcast in more than 20 countries with a live audience of more than 16 million across TV and Streaming.

Spalk’s world feed team comprised 9 commentators in 4 different countries commentating via our Virtual Commentary Studio during the event.

Creating premium sponsorship inventory for the NHL and Rogers Canada

Rogers Canada and Spalk teamed off to produce the iconic Hockey Night in Canada in seven different languages.

The multi-lingual edition was view by 1.1m viewers live in Canada and gained more than 79.4 million social media impressions. 

Alongside our Virtual Commentary Studio, Spalk’s Talent Marketplace was used to ID and contract commentators in seven languages from across Canada, North America and as far away as Vietnam!

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Transitioning your live broadcasts to Spalk typically takes 30 – 60 minutes to correctly map signal workflows. Get in touch with our team to learn more.

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