Case Study

We localize content for the world’s leading sports properties

From the NFL, to Six Nations rugby, browse our case studies below to see how content localization is helping our customers shatter their audience records.

Delivering triple digit percentage increases in audience on
NFL Game Pass International

Spalk has worked closely with the NFL International team to provide as many as three alternate languages of broadcast throughout the last two NFL seasons. 

Content was distributed live on the NFL Game Pass App in international markets.

SuperBowl LVII saw triple digit percentage growth in their audience as a result of multilingual commentary and graphics.

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Delivering the most viewers ever on the Beach Volleyball World Championships

FIVB (Fédération Internationale de Volleyball) worked with Spalk to provide remote English world feed commentary on their 2022 world championships.

The event was broadcast in more than 20 countries with a live audience of more than 16 million across TV and Streaming.

Spalk’s world feed team comprised 9 commentators in 4 different countries commentating via our Virtual Commentary Studio during the event.

Creating premium sponsorship inventory for the NHL and Rogers Canada

Rogers Canada and Spalk teamed off to produce the iconic Hockey Night in Canada in seven different languages.

The multi-lingual edition was view by 1.1m viewers live in Canada and gained more than 79.4 million social media impressions. 

Alongside our Virtual Commentary Studio, Spalk’s Talent Marketplace was used to ID and contract commentators in seven languages from across Canada, North America and as far away as Vietnam!

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Transitioning your live broadcasts to Spalk typically takes 30 – 60 minutes to correctly map signal workflows. Get in touch with our team to learn more.


    What people say

    ”FIBA has worked very hard over the past four years to build our live streaming offering. We are streaming more than 1,000 Youth Matches every year, for over 30 million basketball fans. It has been a challenge to continually improve the quality of our production on such a big scale. Spalk has helped us to localize and enrich our live stream experience while also keeping production costs under control.”
    Nicolas Chapart
    Nicolas ChapartHead of Digital at FIBA
    “Being able to localise the content to our viewers has allowed us to grow the overall viewership on our transmissions and build a deeper connection to our subscribers in the French and German parts of Switzerland. We are positively surprised by the outcome and the expertise of the production with Spalk. During the next few years, subscribers in Switzerland will be able to enjoy more and more events in their own language.”
    Nicolas Jelsch
    Nicolas Jelsch Marketing & Commercial Director